- Determine the purpose and structure of persuasion in writing.
- Identify bias in writing.
- Assess various rhetorical devices.
- Distinguish between fact and opinion.
- Understand the importance of visuals to strengthen arguments.
- Write a persuasive essay.
The Purpose of Persuasive Writing
The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.
The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.
Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.
The Structure of a Persuasive Essay
The following five features make up the structure of a persuasive essay:
- Introduction and thesis
- Opposing and qualifying ideas
- Strong evidence in support of claim
- Style and tone of language
- A compelling conclusion
Creating an Introduction and Thesis
The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.
Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.
Acknowledging Opposing Ideas and Limits to Your Argument
Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.
Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.
Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.
It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:
Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.
Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.
Table 10.5 Phrases of Concession
Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.
- Foreign policy
- Television and advertising
- Stereotypes and prejudice
- Gender roles and the workplace
- Driving and cell phones
Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.
Bias in Writing
Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.
Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.
The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.
The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.
The Use of I in Writing
The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.
Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:
- Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
- The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:
Smoking is bad.
I think smoking is bad.
In the first sentence, the rightful subject, smoking, is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.
Developing Sound Arguments
Does my essay contain the following elements?
- An engaging introduction
- A reasonable, specific thesis that is able to be supported by evidence
- A varied range of evidence from credible sources
- Respectful acknowledgement and explanation of opposing ideas
- A style and tone of language that is appropriate for the subject and audience
- Acknowledgement of the argument’s limits
- A conclusion that will adequately summarize the essay and reinforce the thesis
Fact and Opinion
Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.
Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.
For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.
In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.
The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.
On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1”, and list the types of evidence you might use in support of that thesis.
Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2”, come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.
Using Visual Elements to Strengthen Arguments
Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.
Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.
Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.
Writing at Work
When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas”.
Writing a Persuasive Essay
Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.
Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.
Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.
Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.
Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.
Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.
- The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
- An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
- A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
- It is essential that you not only address counterarguments but also do so respectfully.
- It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
- To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
- Make sure that your word choice and writing style is appropriate for both your subject and your audience.
- You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
- You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
- Facts are statements that can be proven using objective data.
- Opinions are personal views, or judgments, that cannot be proven.
- In writing, you want to strike a balance between credible facts and authoritative opinions.
- Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
- Qualitative visuals present images that appeal to the audience’s emotions.
This is a derivative of Writing for Success by a publisher who has requested that they and the original author not receive attribution, originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The Basics of Effective Essay Writingby Becton Loveless
As you progress through school, you'll be required to write essays. And the farther along in school you get, the more complex and demanding the essays will become. It's important that you learn early on how to write effective essays that communicate clearly and accomplish specific objectives.
An essay is a written composition where you express a specific idea and then support it with facts, statements, analysis and explanations. The basic format for an essay is known as the five paragraph essay – but an essay may have as many paragraphs as needed. A five paragraph essay contains five paragraphs. However, the essay itself consists of three sections: an introduction, a body and a conclusion.
Below we'll explore the basics of writing an essay.
Select a TopicWhen you first start writing essays in school, it's not uncommon to have a topic assigned to you. However, as you progress in grade level, you'll increasingly be given the opportunity to choose the topic of your essays. When selecting a topic for your essay, you'll want to make sure your topic supports the type of paper you're expected to write. If you're expected to produce a paper that is a general overview, then a general topic will suffice. However, if you're expected to write a specific analysis, then you're topic should be fairly specific.
For example, lets assume the objective of your essay is to write an overview. Then the topic "RUSSIA" would be suitable. However, if the objective or your essay is to write a specific analysis, then "RUSSIA" would be far too general a topic. You'll need to narrow down your topic to something like "Russian Politics: Past, Present and Future" or "Racial Diversity in the Former USSR".
If you're expected to choose your own topic, then the first step is to define the purpose of your essay. Is your purpose to persuade? To explain how to accomplish something? Or to education about a person, place, thing or idea? The topic you choose needs to support the purpose of your essay.
The purpose of your essay is defined by the type of paper you're writing. There are three basic types of essay papers:
- Analytical - An analytical essay paper breaks down an idea or issue into its its key components. It evaluates the issue or idea by presenting analysis of the breakdown and/or components to the the reader.
- Expository - Also known as explanatory essays, expositories provide explanations of something.
- Argumentative - These type of essays, also known as persuasive essays, make a specific claim about a topic and then provide evidence and arguments to support the claim. The claim set forth in argumentative (persuasive) essays may be an opinion, an evaluation, an interpretation, cause-effect statement or a policy proposal. The purpose of argumentative essays is to convince or persuade the reader that a claim is valid.
Once you have defined the purpose of your essay, it's time to brainstorm. Don't choose just one topic right of the bat. Take some time to consider, contrast and weight your options. Get out a piece of paper and make a list of all the different topics that fit the purpose of your essay. Once they're all down on paper, start by eliminating those topics that are difficult or not as relevant as others topics. Also, get rid of those topics that are too challenging or that you're just not that interested in. Pretty soon you will have whittled your list down to just a few topics and then you can make a final choice.
Organize Your Ideas Using a Diagram or OutlineSome students get scared to start writing. They want to make sure they have all their thoughts organized in their head before they put anything down on paper. Creating a diagram or outline allows you to put pen to paper and start organizing your ideas. Don't worry or agonize over organization at this point, just create a moderately organized format for your information.
Whether you use a diagram or outline doesn't really matter. Some people prefer and work better with the flowing structure of a diagram. Others like the rigid and logical structure of an outline. Don't fret, once you get started, you can always change formats if the format you chose isn't working out for you.
The following are useful steps for developing a diagram to organize ideas for your essay.
- Get started by drawing a circle in the middle of a paper just big enough to write in.
- Inside your circle, write your essay topic.
- Now draw three or four lines out from your circle.
- At the end of each of lines, draw another circle just slightly smaller than the circle in the middle of the page.
- In each smaller circle, write a main idea about your topic, or point you want to make. If this is persuasive (argumentative) essay, then write down your arguments. If the object of the essay is to explain a process (expository), then write down a step in each circle. If your essay is intended to be informative or explain (analytical), write the major categories into which information can be divided.
- Now draw three more lines out from each circle containing a main idea.
- At the end of each of these lines, draw another circle.
- Finally, in each of these circles write down facts or information that help support the main idea.
The following are useful steps for developing an outline to organize ideas for your essay.
- Take a page of paper and write your topic at the top.
- Now, down the left side of the page, under the topic, write Roman numerals I, II, and III, sequentially.
- Next to each Roman numeral, write the main points, or ideas, about your essay topic. If this is persuasive essay, write your arguments. If this an essay to inform, write the major categories into which information will be divided. If the purpose of your essay is to explain a process, write down each step of the process.
- Next, under each Roman numeral, write A, B, and C down the left hand side of the page.
- Finally, next to each letter, under each Roman numeral, write the information and/or facts that support the main point or idea.
Develop a Thesis StatementOnce you have an idea for the basic structure of your essay, and what information you're going to present in your essay, it's time to develop your thesis statement. A thesis statement states or outlines what you intend to prove in your essay. A good thesis statement should be clear, concise, specific, and takes a position.
The word "thesis" just sounds intimidating to most students, but a thesis is actually quite simple. A thesis statement (1) tells the reader what the essay is about and (2) what points you'll be making. If you've already selected an essay topic, and developed an outline or diagram, you now can decide what points you want to communicate through your essay.
A thesis statement has two key components. The first component is the topic, and the second is the point(s) of the essay. The following is an example of an expository (explanatory) thesis statement:
The life of a child raised in Pena Blanca is characterized by little playing, a lot of hard work and extreme poverty.
An example of an analytical thesis statement:
An analysis of the loan application process for citizens of third world countries reveals one major obstacle: applicants must already have money in order to qualify for a loan.
An example of an argumentative (persuasive) thesis statement:
Instead of sending tax money overseas to buoy struggling governments and economies, U.S. residents should be offered tax incentives for donating to companies that provide micro loans directly to the citizens of third world countries.
Once you're done developing a thesis statement that supports the type of essay your writing and the purpose of the essay, you're ready to get started on your introduction.
IntroductionThe introduction is the first paragraph of the essay. It introduces the reader to the idea that the essay will address. It is also intended to capture the reader's attention and interest. The first sentence of the introduction paragraph should be as captivating and interesting as possible. The sentences that follow should clarify your opening statement. Conclude the introduction paragraph with your thesis statement.
BodyThe body of your essay is where you explain, describe or argue the topic you've chosen. Each of the main ideas you included in your outline or diagram will become of the body paragraphs. If you wrote down four main ideas in your outline or diagram, then you'll have four body paragraphs.
Each paragraph will address one main idea that supports the thesis statement. The first paragraph of the body should put forth your strongest argument to support your thesis. Start the paragraph out by stating the supporting idea. Then follow up with additional sentences that contain supporting information, facts, evidence or examples – as shown in your diagram or outline. The concluding sentence should sum up what you've discussed in the paragraph.
The second body paragraph will follow the same format as the first body paragraph. This paragraph should put forth your second strongest argument supporting your thesis statement. Likewise, the third and fourth body paragraphs, like the first and second, will contain your third and fourth strongest arguments supporting your thesis statement. Again, the last sentence of both the third and fourth paragraphs should sum up what you've discussed in each paragraph and indicate to the reader that the paragraph contains the final supporting argument.
ConclusionThe final paragraph of the essay provides the conclusion. This paragraph should should restate your thesis statement using slightly different wording than employed in your introduction. The paragraph should summarize the arguments presented in the body of the essay. The last sentence in the conclusion paragraph should communicate that your essay has come to and end. Your concluding paragraph should communicate to the reader that you're confident that you've proven the idea as set forth in your thesis statement.
Having the ability to write effective essays will become increasingly important as you progress through high school and into college. If you'll internalize the format presented above, you'll develop the ability to write clear and compelling essays.