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Marketing Plan for a Shoe Repair Service Essay examples

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Marketing Plan for a Shoe Repair Service

I. Introduction:

I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast.

II. Target Market: The proposed target market for 'The Shoe Doctor' will be the lower and middle income residents of Brownsville, TX.

III. Competition: The first main competition The Shoe Doctor will face is the Olvera Shoe and Boot Repair shop. Nevertheless, Olvera Boot and Shoe Repair has many flaws. These include slow service, dirty…show more content…

V. Product & Service: The Shoe Doctor will provide shoe repair services along with shoe products such as cleaners, deodorizers, shoelaces, soles and many other shoe accessories. The shoe repair services will vary from shoe cleaning to actual repairs. All types of shoes will be received, including men?s women?s and children?s. Shoe cleaning, restoration, scratch fix, sole replacement and painting are just some of the many services that will be offered at The Shoe Doctor. Quality work and affordable prices will be the main objective for The Shoe Doctor.

VI. Service Price:
Prices at The Shoe Doctor will be as follows:
1. Shoe restoration clean with polish & buff: $4.99
2. Scratch & Tear patch up: $3.99 - $.99
3. Sole repair: $6.99
4. Sole replacement: $10.99

Product Prices:
Shoe Polish Cream (black/white/brown) $2.99
Shoe deodorizing spray: $1.99
All shoelaces: $1.50
Gel In-soles: $6.75
Customers purchasing repairs will receive 20% off any product ! ! !
There will be a six month warranty on all repairs

VII. Distribution Channel (Place): The location for The Shoe Doctor will be at The Paseo Plaza Shopping center. The shopping center is located at 2344 FM802 in Brownsville, TX. This location is ideal because there is a great deal of

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Praise for Seeing as Your Shoes are Soon to be on Fire:

Monroy (The Marriage Act) chronicles her efforts to find lasting love with the (often unsolicited) advice of her opinionated mother, a retired U.S. visa screener referred to as “The Profiler"... [she] provides insight into managing expectations and the layers of experience, how we can construct a vivid romantic narrative around someone when we are merely a “bit player” in their own story... it is interesting to watch Monroy learn her lessons, to stop romanticizing her partners or assigning them to neat boxes, to assert boundaries and rules, even if they get broken. When she finally gets her happy ending, it feels earned. —Publishers Weekly

“Thrilling, enigmatic, wow! and beautifully observed—these are just a few of the things I’ve written in the margins of these essays. Liza Monroy’s writing is as fun as it is profound, as lively as it is moving—this is a book you’ll want to tell people about.” —Elizabeth McKenzie, author of The Portable Veblen

“Unlike some of the skinflint, unreliable, or downright psychotic male suitors who appear in her outstanding memoir, Liza Monroy is a great date – a masterful storyteller, witty, urbane, tender, and hilarious. This is a fast-paced, deftly written, unsparing, and hilarious journey through the landscape of bad love. Monroy’s imperious, charming, boyfriend-deporting Mom, AKA The Profiler, is a memoir character for the ages; she seems to have emerged, fully formed, from the pages of a Philip Roth novel.” —Dan White, author of Under the Stars and The Cactus Eaters

Praise for The Marriage Act:

“Despite its breezy style, Monroy’s provocative memoir offers more emotional food for thought than can possibly be digested in one sitting. After only reading the introduction, one might wish to remain quiet for a few minutes and ponder her use of the phrase gender-neutral marriage…As such, this phraseology perfectly embodies Monroy’s intentional marriage to a gay man. Though fraught with one psychological or legal time bomb after another, the marriage worked, despite the unimaginable odds. The book is bright. It’s chatty. But Monroy manages to deliver a hefty emotional wallop.” —Booklist, Starred Review

“Through an absurdly beautiful act of devotion, which forced her to become an outlaw, in a time (now) and a country (ours) where the laws are cruel and outdated, Liza Monroy emerges as both an artist and a hero.” —Nick Flynn

"This book is a blast — it's a political act, a buddy story, a love story, and a family saga gone beautifully and tenderly wrong. Read it." —Anthony Swofford, New York Times bestselling author of Jarhead

“An irresistible blend of candor, humor, insight, lively prose, and plain old humanity, this roller coaster of a memoir about relationships, place, and displacement is so much fun to read!” —Phillip Lopate

"The Marriage Act is a gripping, cinematic page-turner that, as the best memoirs do, opens avenues to larger, zeitgeisty conversations. Here, immigration, civil rights, gender issues, and same-sex marriage are high-stakes backdrops of a deeply personal, affecting tale of love, friendship, and family." —Julia Scheeres, bestselling author of Jesus Land and A Thousand Lives

"The best part about the gay marriage debate (and its reality) is the opportunity for each of us to think about what marriage means to us—to name and practice the values it represents. For Liza Monroy, marriage is a path to justice, a commitment to a friend, and, above all, marriage is love." —Jennifer Baumgardner, author of We Do! American Leaders Who Believe in Marriage Equality

“Monroy questions the meanings of friendship, love, discrimination, and breaking boundaries. But her wicked sense of humor makes The Marriage Act a brisk, entertaining read. You’ll never think of ‘love and marriage’ the same way again.” —Leora Tanenbaum, author of Slut! Growing Up Female with a Bad Reputation

"Love is not a limited commodity. Sexuality enjoys limits far beyond heterosexual monogamy. And marriage is a promise limited only by those who make it. The Marriage Act doesn't just change the game when it comes to how we think about love and sex and marriage. It creates an entirely new one that we're all about to play." —Jenny Block, author of Open: Love, Sex, and Life in an Open Marriage

“With The Marriage Act, Liza Monroy portrays a critical moment in our nation's troubled history of attempting to legislate love while also opening a space for future iterations of the institution that go beyond arguments of gender and into notions of friendship, passion, and dedication. A remarkable and generous book.” —Cris Beam, author of To the End of June: The Intimate Life of American Foster Care

“…she writes and lives courageously. Monroy’s timely memoir rises beyond sex and politics, ultimately revealing that only two partners themselves can determine what makes their love and union authentic.” —Publishers Weekly

“Written with wit and wisdom, Monroy captures the mysterious essence of what tugs at our hearts, what makes certain human relationships love affairs, friendships, partnerships. The lines that divide us, the rings that bring us together, and how to find hope when it all falls apart.” —Interview Magazine

Praise for Mexican High:

"Liza Monroy, wise beyond her years, brilliantly portrays the highs and lows and loves of school life, the episodes we’ve all experienced and never forget. Spirited, harrowing, and utterly compelling, Monroy’s captivating voice will be with you long after you’ve finished reading.” —Oscar Hijuelos, Pulitzer Prize–winning author of The Mambo Kings Play Songs of Love

“Liza Monroy’s coming of age story set in Mexico manages to be hot, hilarious, and heartbreaking—all at the same time. A stunning debut.” —Susan Shapiro, author of Lighting Up and Five Men Who Broke My Heart

“Liza Monroy has a magical voice, the kind that makes you want to read the next sentence and then the one after that to see what turn her writing will take next. She is observant, funny, and curiously wise about the culture we live and flounder in.” —Daphne Merkin, author of Dreaming of Hitler and Enchantment

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