Ad Cover Letter Examples

Cover letter sample in response to a Monster job posting

You see a job on Monster but are unsure how the cover letter you send should read. Get answers here.

If you see a job posting online and it sounds exquisitely suited to you, you probably feel compelled to submit not only your resume but a customized cover letter as well. But job seekers often struggle with constructing an effective cover letter. View our sample cover letter below: 

Dear (insert name or "Hiring Manager" if name is unknown):

Your advertisement on Monster for a (insert job title) fits my experience and qualifications perfectly, and I am writing to express my interest in and enthusiasm for the position. As an accomplished sales leader, I have achieved seven-figure revenue growth, international market penetration and successful product launches for leading global corporations during my career.

In addition to my desire to join your team, you will find I am a dedicated and driven professional whose recent accomplishments include:

  • An increase of international sales from 1 percent of the company's total revenue to 75 percent, capturing more than half of the entire European market and one-third of the Latin American market within two years.
  • Dramatic expansion of customer base, leading to seven-figure revenue growth rates that far exceed the pace of larger, more established competitors.
  • Development of a 75-member dealer network across 30 countries in six continents.
  • Attainment of 100 percent customer retention rate through expert relationship-building skills and a commitment to a solution-focused, service-first sales approach.
  • Launch of a new London office, expected to double sales revenue by 2012.
  • Introduction of three innovative product lines, following comprehensive market research and competitive-intelligence gathering.

Your software products are truly on the cutting edge of technology -- you offer products that can change the way a company conducts business on the Internet. I am excited by this technology and would be able to translate this excitement to a business benefit for your current and future clients. If you agree that my qualifications are a close fit to your needs, I would be delighted to meet with you personally to discuss strategies for expanding (name of company's) market presence.

I will follow up with you in a few days to answer any questions you may have. In the meantime, you may reach me at (phone number) or via email at (email address). I look forward to our conversation.

Dina Smith

Advertising is an exciting, fast-paced, and constantly-changing field.

Opportunities abound in sales, copywriting, graphics, design, marketing and more. It’s also an incredibly competitive profession that a lot of people want to be a part of.

To set yourself apart from other applicants, you’ll need to show your cover letter writing chops. That’s why we’ve put together this list of tips for writing your advertising cover letter. Use these along with LiveCareer’s Cover Letter Builder to create a cover letter that will make advertising professional want to meet with you, and give you the best chance of competing for–and winning–your dream ad job. 

  • You want the cover letter to draw attention to you and get the hiring manager to take your resume seriously. Make the content unique, i.e., do not reiterate what’s in the resume. Use it to promote yourself, your specific advertising skills and why that should be important to the company.
  • Avoid being too wordy. The resume will detail your experiences, but your advertising cover letter should be short and sweet as possible. Get to the point because hiring managers are busy people and don’t have time for elegant prose.
  • Try to demonstrate that you not only know advertising, you know the agency in question and their brand. Let the hiring manager know why you’d like to work there both personally and professionally.
  • Summarize your experiences succinctly in ways that relate to the position you’re applying to. Let the hiring manager see you’re the perfect fit through what you’ve done, what you’re doing and what you can bring to the table.
  • If there are any major projects or key clients you’ve associated with, feel free to mention them without getting into specifics. (Leave that for the resume.) Relevant experience is vital in advertising.
  • We cannot stress this point enough: avoid hyperbole. Don’t say you’re a team player. Show it. Anyone can say it (and as hiring managers know, many do).
  • I look forward to hearing from you. and I hope to hear from you soon. are clichés. Advertising is all about calls to action. Use one when you close out the advertising cover letter. I appreciate your time and I’m excited about this opportunity. Let’s set up an appointment and talk at your convenience.

Remember, the resume has to be constructed of facts. The cover letter can be personal. Use it to illuminate your personality. Fill it with positive energy and enthusiasm and set yourself apart from the mass of static and boring cover letters out there.

If you apply these tips to your writing, you’ll create a strong advertising cover letter that will get attention. To take your letters to the next level, use LiveCareer’s cover letter tools, like Cover Letter Builder and Cover Letter Examples , to give yourself the competitive edge you need to win the job! 


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